As the 2026 FIFA World Cup brings millions of visitors to North America, hotels, convention centers, and city venues will be stretched beyond capacity. This op-ed explores how colleges and universities within driving distance of the 16 U.S. host cities can seize a once-in-a-generation opportunity to provide housing, dining, logistics support, and event space for volunteers, transportation crews, displaced groups, and fan tour packages. With affordable accommodations, flexible services, and the accredited one-stop-shop model, campuses are uniquely positioned to capture demand, generate revenue, and build long-term relationships with new groups well beyond the tournament.